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Labs, a company once synonymous with the meteoric rise and subsequent controversy of e-cigarettes, is mounting a comeback. After years of public scrutiny and regulatory battles, the company is attempting to pivot back to its original mission: providing a less harmful alternative for adult smokers. With new leadership and a next-generation device, Juul is fighting to reshape its public image and regain a foothold in the market. Investor James Sagan of Architect Capital, who joined Juul in 2023, acknowledged the widespread perception of the brand. &#8220;Everyone thought Juul was both dead and toxic,&#8221; he noted. &#8220;But the early investors and founders have put a lot of money into this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21220","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Juul&#039;s Comeback: Can the New Juul2 Device Succeed? - EuVapen<\/title>\n<meta name=\"description\" content=\"Juul Labs is relaunching with the Juul2, a vape with biometric security to prevent underage use. 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